Thursday, March 10, 2011

McD SWOT - Weakness

Weaknesses of McD are as follows;

1. Core product line out of line with the trends towards healthier lifestyles for adults and childrens. Product line heavily focused towards hot food and burgers.

2. Seasonal

3. Quality issues accross the franchise networks


A McDonald's counter (at Tallinn, Estonia)

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569 on Mac 10

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