Wednesday, February 04, 2015

McD's trademark valuation

An interesting paper "Valuation of the McDonald's trademark" was written by William Saluk in 2002. Read it here.
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Monday, July 22, 2013

Sign of the burger

A very interesting book "Sign of the Burger" was published by Temple University Press. Read the chapter on  Introduction here.

Tuesday, July 24, 2012

McD in international market

Another paper on McD "Beyond entry: Examining McDonald's expansion in international markets". It was written by Francine Lafontaine and David Leibsohn from Michigan University. It was written in 2004. Get it here.


McD's premise at Senado Square Macau
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Saturday, April 07, 2012

McD in China

Well McD was first established in China in 199.. Read a paper about McD in china written by Stephen Ko  - "McDonald's: Is China lovin' it?" The paper can be read here.

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Wednesday, March 21, 2012

Mcdonaldization in China

Another interesting paper about McD entitled "The Mcdonaldization in China" can be read here.

Saturday, February 11, 2012

McD price and wage comparisons

Read an interesting paper "Cross-country comparisons of wage rates: The Big Mac Index" which is available here. The paper was written in 2001.

Monday, January 02, 2012

Globalization and McD

A presentation on McD "Globalization: McDonald's as a case study" . Get the presentation here.