Another McD's Paper (2)
Another paper on McD's entitled "McCafe: The McDonald's co-branding experience" written by Owen Wright, Lorelle Frazer and Bill Merrilees. The paper was published in Journal of Brand Management, 14, pp. 442-457, 2007. The writters are affiliated with Griffith University.
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posted by geopractice @ 7:54 PM
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