Sunday, November 18, 2007

Another McD's Paper (2)

Another paper on McD's entitled "McCafe: The McDonald's co-branding experience" written by Owen Wright, Lorelle Frazer and Bill Merrilees. The paper was published in Journal of Brand Management, 14, pp. 442-457, 2007. The writters are affiliated with Griffith University.


 
Bas Airport Delhi
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1 Comments:

At 11:22 PM, Anonymous Anonymous said...

Hey - I am definitely glad to find this. great job!

 

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