geopractice

McDonald's - Threat

The McD's swot - threat ....

1. Social changes, government, consumer groups encouraging balanced meals, 5 a day fruits and vegetables

2. Focus by consumers on nutrition and healthier lifestyles

3. Competitive pressures on the high street as new entrants offering value and greater product ranges and healthier lifestyles products (eg. subway, supermakets, M&S)

4. Recession or down turn in economy may affect the retailer sales, as household budgets tighten reducing spend and number of visitors

5. Pressure groups - environmental

posted by geopractice @ 4:15 AM