geopractice

McD's Paper in Journal

There is another interesting academic paper on McD entitled "McDonald's: Much maligned, but an engine of economic development". The paper was written by Adrian E Tschogl and appeared in Global Economy Journal, Vol 7, Issue 4, 2007. Tschogl is from Wharton School of the U of Pennsylvania.

Read it - here.

posted by geopractice @ 1:04 AM